is dedicated to delivering the best quality food to its customers at the convenience of fast food.Ĭhipotle Mexican Grill, Inc. Oftentimes abbreviated as just “Food with Integrity”, Chipotle Mexican Grill, Inc.
As time has progressed over the past two years, the company has slowly been able to regrow some of what was lost, albeit, the company recently had a similar issue in Ohio yet to be identified.Ĭhipotle delivers a powerful message in its mission statement – “"Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers” (The Motley Fool, 2016). The Founder, as a result decided to close all stores to attempt to solve the issue (Kyle, 2018). As seen in Exhibit 3, the company’s stock evaluation began to fall steeply while the competition remained to stay steadily growing. had an outbreak of Escherichia Coli or more commonly known, E. The company’s stock sky-rocketed from that day forward – until an issue arose. Soon after McDonalds pulled out, Chipotle was able to have an IPO. After an 8-year business relationship, McDonalds stopped its investments (Value Line, 2016). This difference of perspective stemmed from the companies being of different sectors – McDonalds belonging to Fast-Food and Chipotle belonging to Fast-Casual. As the business relationship progressed, McDonalds and Chipotle began to not see eye-to-eye in terms of how the business was ran.
This particular investor had deep pockets – investing an estimated $50,000,000 in the company to not only ensure continued profitability, but to ensure substantial growth in terms of stores (Value Line, 2016).
After five (5) years of prospering, Chipotle was about to gain a significant investor to help drive the company to future success – McDonalds (Value Line, 2016). Even through expansion the company’s style is deeply-rooted from its humble beginnings – using low cost furniture and décor from recycled and reclaimed materials. The first establishment had very limited funds available, yet the founder, Steve Ells, was soon able expand from one restaurant to many over a short period of time.
Florida Atlantic University MAN 4720: Global Policyīy: Amanda Mann, Mark Meyer, Jorge Pasco, and Nicole Sanchezįrom humble beginnings, Chipotle Mexican Grill began its venture in Boulder, Colorado in 1993.
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